Tadashi Shoji – New York Fashion Week 2017
Tadashi Shoji is the founder and chief designer of the Tadashi Shoji collection. Born and raised in Sendai, Japan, he began painting and drawing at young age. His talent led to him assisting Japan’s leading contemporary artist, Jiro Takamatsu for three years. On his creative quest, Tadashi moved to the United States in 1973 where he discovered fashion design and went on to work with famed costume designer Bill Whitten.
Troubled by the lack of options for special occasion dresses in the contemporary market, Tadashi set out on his own launching “Tadashi” in 1982. The company has seen constant growth since its inception and is carried in more than 1,000 major department and specialty stores worldwide, including Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdale’s, Macy’s, and Lord & Taylor as well as internationally in Vakko, Harvey Nichols Dubai, and Rustan’s. In 2007, Tadashi launched the “Tadashi Shoji” Runway Collection for Fall 2007 during New York Fashion Week to rave reviews. Five years later, he celebrated his 30th anniversary by launching a robust e-commerce business.
Tadashi Shoji is emerging as the leading lifestyle brand. Joining his successful ready-to-wear collection and kids line, the designer is currently launching a bridal collection, intimates and shapewear, leather handbags, and the brand’s first fragrance slated for 2017.
Well-dressed women worldwide continue to flock to the brand’s new designs that are both modern and fresh. First Lady Michelle Obama, Octavia Spencer, Kate Hudson, Miranda Kerr, and Katy Perry are all fans of the brand. With a rapidly growing retail expansion, the brand is set to open 20 new retail boutiques within the next five years. Tadashi Shoji strives to elevate and hone the brand’s image in the marketplace.