A dedication to the extraordinary, a devotion to beauty and a passion for rock and roll are the strong character traits that have compelled Philipp Plein to give rise to a brand notorious for both unbridled luxury and edgy style. Philipp Plein was born in Munich in 1978 and educated in Switzerland and Germany. His strong interest in art, architecture and foreign cultures was shaped early in life through the extensive travels with his family, providing exposure as a child to the world’s most important museums and cultural exhibits. In 1998 he entered the world of design by producing exclusive furnishings in steel and leather initially for family and friends, which soon became a full time professional activity, demanding enough for Plein to abandon his law studies. His involvement in leather craftsmanship led him to experiment with leather garments and accessories, and finally to launch his own fashion brand in 2004. The company continued to grow and two major milestones were reached in 2008 with the opening of the first flagship store in Monte Carlo and the first commercial showroom in Milan. As the young, affluent consumer continued to discover this fresh unconventional brand, Philipp Plein concentrated on creating a world class production network, thereby guaranteeing the unsurpassed level of luxury demanded by his discerning clientele. The market has applauded this insightful collection that combines young, rock and roll style with impeccable quality, and the world of PHILIPP PLEIN is enjoying a phenomenal success today with corporate headquarters in Europe, North America and Asia, more than 120 mono-brand stores, over 500 retail clients worldwide, a strong rate of expansion, and currently a turnover of over two hundred million Euro. Philipp Plein lives by his creed of breaking rules and barriers, doing the unexpected and shaking people out of their complacence, while never ignoring the main objective of having fun and enjoying life. According to the late Franca Sozzani, iconic editor in Chief of Vogue Italia,” Philipp Plein is unique because he has a joy of life. He doesn’t want to be a fashionista, he makes fashion because he loves women. This is a specific, special attitude because he is one of the few.” PHILIPP PLEIN events around the world, whether a local store opening or a major fashion show, are unforgettable experiences. An expert at identifying and interpreting international trends in culture, lifestyle and amusement, the designer uses this talent to develop spectacular and bold entertainment for his guests that include classical concerts, performances by international stars of the music world, monster car extravaganzas, giant roller coasters, futuristic robots and fantasy neighborhoods with gigantic swing carousels and more. Fashion shows have taken place during Milan fashion week since 2010, and more recently during NY fashion week and at the designer’s villa above Cannes during the 2017 film festival. Another demonstration of Philipp Plein’s keen intuition regarding international trends is the brand’s sponsorship of major Italian soccer teams, providing official uniforms for the players. The designer, a confirmed soccer fan, sees a perfect synergy in dressing these highly visible global superstars: “I want to use my style to render each team member a modern gladiator, with a contemporary image that will make him attractive, invincible and admired by all, both on and off the field.” In 2016 the Philipp Plein group was formed, comprising the original Philipp Plein brand, Billionaire Couture of which a majority stake was acquired in May, and the new Plein Sport athletic wear line which debuted in September, and established 500 points of sale during the initial 4 week sales campaign. When he is not circling the globe managing his empire, the designer divides his time between the corporate headquarters in Switzerland, his estate in Cannes and his homes in New York City and Bel Air.